How Flent Is Fixing India’s

Broken Rental System

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Finding a good rental home in India is tough — brokers, unclear listings, and mismatched promises create endless frustration for tenants. For landlords, dealing with maintenance and tenant issues can be just as troublesome. But Flent is changing the game.

Founded in 2023 by Shail Daswani, Mayank Lalwani, Rishabh Agnihotri, and Shaswat Kar, Flent offers fully furnished, designer homes and a seamless, tech-driven rental experience for both tenants and landlords. By combining convenience, flexibility, and premium quality, Flent is addressing a $20 billion market with innovative solutions.

A Full-Stack Model: From Concept to Key Handover

Unlike traditional platforms, Flent operates on a B2B-first model that directly partners with property owners. It offers an end-to-end solution :

  • Furnishing and maintenance of properties
  • No broker involvement, ensuring transparency
  • Flexible rent terms (lower security deposits, no long-term lock-ins)

This approach eliminates friction in the rental process for tenants while boosting returns for landlords, making renting smoother and more reliable.

Impressive Growth and Early Success

In just one year, Flent has :

  • Raised INR 27.5 Cr in funding
  • Achieved INR 1 Cr GMV per month
  • Onboarded 150+ landlords and 350+ tenants

With its strong market fit, the company is set to expand into more cities like Mumbai,Hyderabad, and Gurugram.

The Road Ahead: Scaling for the Future

With India’s rental market expected to grow rapidly, Flent plans to :

  • Expand nationwide, targeting key urban hubs
  • Improve its tech platform for better property management
  • Tap into the growing demand for premium, flexible rentals

Their vision is clear : become the go-to platform for both tenants and landlords, providing hassle-free, high-quality rental solutions across the country.

Vyapaarवाणी Takeaway : Innovation Meets Real Estate

Flent’s approach proves that technology, consumer-first solutions, and market understanding can tackle long-standing issues in the real estate sector. For any entrepreneur, the key takeaway is: find a market gap, use technology to innovate, and offer a seamless solution.

Stay with Vyapaarवाणी, for more stories on innovative startups transforming industries.

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