How TraceX Is Building The Data Layer

Sreenivasarao's experience in building software products in India and the UK, coupled with his stint in Jivabhumi (an agritech venture), led him to spot gaps in the food supply chain. After seeing firsthand how manual documentation and fragmented records hindered traceability, he realized the need for a reliable data infrastructure that could capture, connect, and verify supply chain data.

At the heart of TraceX's platform lies a chain-of-custody framework that uses blockchain technology to securely record every transaction across a product's journey. This ensures that every touchpoint—from farm to processing facility—is tracked and accessible.

Key Features: EUDR compliance, food traceability, and sustainability reporting are integrated into the platform.

Industry Focus: Initially focused on agriculture, TraceX now works with sectors like paper and automotive to ensure traceability and sustainability.

The system uses multilingual, offline-first applications to collect data at the farm level, providing real-time insights into sourcing practices, emissions, and environmental risks.

With stricter global regulations like EUDR and Digital Product Passports, TraceX offers businesses a comprehensive solution to meet compliance requirements and sustainability goals.

Clara, an AI-powered compliance platform, automates supplier due diligence, geographic risk assessments, and documentation generation to align with international standards.

TraceX serves over 30 enterprise clients including Nestlé, Olam Agri, and Organic India, and works with 2.3 lakh farmers across the food and commodity supply chains. As global regulations tighten, TraceX is targeting Europe for expansion, where sourcing transparency is becoming a pre-requisite for market access.