Mirana Toys: Redefining the Future of

Mirana Toys didn't begin as a toy company.

It all started with Zemote Home Automation, an IoT-based smart home products venture founded by Sharma and Yadav in 2017. The duo, IIT Bombay alumni, always had a shared interest in robotics. But it was during the Covid-19 pandemic, when the government pushed for local manufacturing and imposed higher import duties on Chinese toys, that Sharma decided to take a passion project turn and create a toy.

That toy? A simple hover football. And it was an instant hit.

He launched it on e-commerce platforms and quickly sold over 4-5 lakh units. The success was the spark that led the duo to explore the toy industry more seriously. Within months, they discovered a major opportunity: innovation in toys had stagnated.

That’s where Mirana Toys stepped in.

Mirana Toys stands apart because of its tech-first approach. The company designs smart toys that merge physical play with digital experiences.Whether it’s RC cars, creative games, or AI-powered toys, everything is designed to be controlled via a proprietary mobile app.

Their AR-enabled toys are the game-changers — blending reality with virtual play and making it easier for kids to immerse themselves in an interactive gaming experience.

The company’s app has already crossed 1 lakh downloads, and the team uses user data to continuously refine the gameplay and features. What’s next? Multiplayer, hybrid physical-digital gaming experiences to enhance engagement further.

Mirana’s business model is also different. Unlike other toy brands that follow a B2C playbook, Mirana Toys operates primarily as a B2B-first company, targeting large-format orders from brands and retailers. This positions them as a full-service toy design house, capable of conceptualizing, designing, and mass-producing innovative toys.

• From concept design to manufacturing : Mirana handles everything, producing 5,000–10,000 units per SKU within six to nine months.
• In-house manufacturing : The company recently moved to a medium-sized facility in Ahmedabad and plans to expand to a 3 Lakh sq. ft. unit, making it one of India’s largest electronic toy factories.
• Employment creation : The company’s growth is expected to generate direct and indirect employment for over 5,000 people, with a strong focus on women empowerment— over 80% of its assembly-line workforce comprises women.

This commitment to local manufacturing aligns with the Indian government’s push for labor-intensive toy production, creating jobs while meeting the growing demand for innovative toys.

Mirana Toys offers a wide range of products :

• Sound-based toys
• Hobby-grade RC cars (including models capable of reaching speeds of 50 kmph)
• AI-powered storytelling robots
• Smart add-ons for soft toys
• Construction toys
• Water-based and amphibious toys

The company is also delivering licensed toy projects, such as the remote-controlled Mahindra tractor, which was built entirely based on a reference image.

While Mirana is currently focused on the Indian market, the company plans to expand internationally, particularly in the US and Europe, where children are more accustomed to hybrid physical-digital gaming experiences.

In just a short time, Mirana has made an impressive mark :

• Raised INR 113.5 Cr, including a ₹57.5 Cr Series A round
• Backed by investors like InfoEdge, Accel, Arkam Ventures, and Riverwalk Holdings
• Operates in the Indian toy market, projected to grow to $6.95 billion by 2034

Sharma believes the company has the potential to become India’s answer to China in the electronic toy manufacturing space. By blending cutting-edge technology with local manufacturing, Mirana is positioning itself to become a global, tech-led toy brand.

The goal for the coming years? Establish a stable export business, grow the international footprint, and continue to innovate in the smart toys and immersive play sector.

Mirana Toys’ story highlights an essential lesson for entrepreneurs : find an underserved market and leverage your unique expertise to solve a real problem.

In this case, it’s about infusing technology into play, making toys that are not just objects of entertainment but platforms for immersive learning and engagement.

The future of toys is not in passive play but in interactive, tech-powered experiences. And Mirana is leading the way in bringing this future to children in India and globally.

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