Pronto is Changing Home Services with

Before Pronto, managing household help was a game of trial and error. You called multiple service providers, scrolled through MyGate listings, or even asked neighbors for recommendations — only to be let down by unreliable workers.

Anjali Sardana realized that the real issue wasn’t the lack of workers — India has an abundance of them. The problem was matching supply with demand. Household workers were underemployed or unemployed for large parts of the year, facing income instability, while customers were constantly struggling to find dependable help.

This led to Pronto’s core insight: A win-win solution where households get quick, reliable help, and workers get stable income and employment.

Launched in Gurugram in 2024, Pronto connects customers with trained professionals (Pro) for 14 services including cleaning, laundry, dish washing, and meal preparation — all delivered within 10 minutes of booking. Customers can choose their services via an easy-to-use app, live-track the professional, and add services on the go.

Pronto operates on a shift-based model, ensuring that workers get guaranteed shifts and higher earnings, while also guaranteeing quick, reliable service for customers.

"The idea is simple," says Sardana. "Customers need quality, safety, and reliability. Workers need stable income and consistent work. Pronto is built as a win-win platform for both."

Pronto doesn’t just hire anyone. Their vetting process ensures that only the best professionals are selected. For every 300 applicants, only 50 pass through rigorous face-to-face screening and background checks. Afterward, they undergo a five-day training program covering :

• Hard skills for the 14 services
• Soft skills, grooming, and hygiene
• Tech literacy and Pronto's process training

This focus on quality ensures that Pronto's workers not only provide excellent service but are also treated fairly, with health insurance and opportunities for career growth.

At the core of Pronto’s success is its three-layer tech stack :

• Customer app for easy booking and live-tracking
• Professional app for efficient service delivery
• Operations technology that coordinates everything seamlessly

The app uses geofencing to define service areas within a 10-minute radius around each hub. This ensures that professionals can reach customers quickly while maintaining the timely delivery promise. Additionally, smart algorithms match the right professional to each job, and the system constantly updates based on real-time data and customer feedback.

Pronto’s tech-driven model has caught the attention of investors. The startup recently raised $13 million in two funding rounds, including an $11 million Series A round co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures.

The company’s strong traction, handling four-figure daily bookings, and exponential growth since its launch in May 2025 — a 50x increase in just a few months — highlights the potential of Pronto’s business model.

The funds will help Pronto expand geographically to cities like Mumbai, Bengaluru, Hyderabad, and Pune and scale up its operations by onboarding 10,000 professionals. Quality assurance and real-time operational tech will also be bolstered to meet increasing demand.

While Pronto initially focused on B2C services, Sardana sees B2B as the next frontier. India’s informal labour market is huge — covering sectors like retail, construction, and manufacturing — and Pronto is well-positioned to become a trusted partner for businesses that rely on informal workers.

"Retail, construction, and manufacturing need skilled labour, but they’re still using inefficient and unreliable systems," explains Sardana. "Pronto’s platform could help organize this market and connect businesses with the workers they need."

For Sardana, the true reward of this journey lies in hearing the success stories from workers like Vinita, a Pronto professional who shared how the platform transformed her life. "In the three months I've been working with Pronto, the financial instability I faced earlier has disappeared. Life feels much more stable now."

This mission to provide stable employment, reliable services, and improved work-life balance drives Pronto’s growth, making it a company that not only solves a business problem but also positively impacts the lives of its workers and customers.

Pronto’s rise offers key lessons for entrepreneurs :

• Identify inefficiencies : Sardana didn’t just build a service. She fixed a deep market inefficiency.
• Leverage technology for operations : Streamlining logistics with a solid tech stack gave Pronto a major competitive edge.
• Quality over quantity : Vetting and training professionals ensures that quality is never compromised.
• Listen to feedback : Pronto’s growth is driven by constant feedback loops, allowing it to adapt and scale rapidly.

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